Project Name
PFIZER Caltrate Calcium Supplement Campaign Round 2
ABOUT THIS PROJECT
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Campaign Management•
Commercial Video Production•
Digital Marketing•
Influencer Engagement•
Social Media Management•
Social Media Video Production•
Strategic PlanningPFIZER Caltrate Calcium Supplement Campaign Round 2
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OVERVIEW
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Building on the success of the first campaign, Round 2 aims to further educate the audience about the importance of maintaining calcium levels at every age.
Project Details
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OVERVIEW
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Building on the success of the first campaign, Round 2 aims to further educate the audience about the importance of maintaining calcium levels at every age.
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Solution
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The campaign developed thematic assets to strengthen communication for each product variant, targeting both consumers aged 30 and above, as well as those aged 50 and above. The concept uses a knot as a metaphor for bone strength, visually representing the enhancement and retention of essential nutrients in the body.