Project Name
Kao Bioré Guard Mos Block Lotion Launch
ABOUT THIS PROJECT
Kao Bioré Guard Mos Block Lotion Launch
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OVERVIEW
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Biore launched a new mosquito bite prevention lotion with a technology completely new and different from the mainstream methodology. It’s key for this campaign to deliver how special and effective it is.
Project Details
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OVERVIEW
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Biore launched a new mosquito bite prevention lotion with a technology completely new and different from the mainstream methodology. It’s key for this campaign to deliver how special and effective it is.
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Challenge & Opportunity
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The technology behind is to prevent mosquito from standing on top of your skin, which is fundementially different from the competitors' way of working in terms of mosquito prevention, which also makes it the perfect opportunity to standout from the crowd.
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Solution
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The solution is simple and direct, as we are targeting families and kids - we visualize the concept to public, a life-size mosquito is featured in KV and video, illustrating the slippery ground (skin) surface that he is unable to stand firm for the bite.